Verizon Digital Media Services Helps Monetize OTT Content

Of course, we all know that while we’re watching TV, the TV is watching right back. Verizon, whose right to sell your viewing data was just fixed into law, has a Digital Media Services group helps companies create and prepare, deliver, display and monetize online content. They’ve just launched a “Media Xperience Studio” that makes it easier to do such things through non-network (“Over the Top” or OTT) channels. You probably don’t care but it’s a useful reminder that media companies are becoming martech vendors.