Verizon Digital Media Services Helps Monetize OTT Content

Of course, we all know that while we’re watching TV, the TV is watching right back. Verizon, whose right to sell your viewing data was just fixed into law, has a Digital Media Services group helps companies create and prepare, deliver, display and monetize online content. They’ve just launched a “Media Xperience Studio” that makes it easier to do such things through non-network (“Over the Top” or OTT) channels. You probably don’t care but it’s a useful reminder that media companies are becoming martech vendors.

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Pyze Enterprise Edition Adds External Data to App Marketing and Analytics

April 10, 2017

Pyze gives mobile and Web app publishers advanced campaigns and analytics in a single package. It has just released an Enterprise Edition that can import data from external sources and manage customer experience across multiple applications. There’s a heavy dose of artificial intelligence for things like classifying data, identifying segments, and personalized messaging. If it seems wrong to isolate app marketing from everything else, bear in mind the target is app publishers who only have that one channel.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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