Verizon Media and Catalina Match Profiles for Cookie-Free Targeting and Measurement

Catalina and Verizon Media are matching their identity graphs, making it possible for marketers to advertise to Verizon audiences and then see Catalina’s data on what audience members actually buy at retail.  Verizon Media has data on 148 million people while Catalina tracks 103 million U.S. households.  It’s all cookie-free.