Verizon Media and Catalina Match Profiles for Cookie-Free Targeting and Measurement

Catalina and Verizon Media are matching their identity graphs, making it possible for marketers to advertise to Verizon audiences and then see Catalina’s data on what audience members actually buy at retail.  Verizon Media has data on 148 million people while Catalina tracks 103 million U.S. households.  It’s all cookie-free.

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Shopify Reduces App Store Developer Fees

June 30, 2021

Shopify is reducing the share of revenue it takes from app developers on its marketplace.  The move follows similar reductions by Apple, Google, and Amazon, who are all under anti-trust pressure that takes high app marketplace fees are prime evidence of monopoly positions.  Shopify’s particular change is to cut it’s current 20% fee to zero for developers who earn less than $1 million per year on its App Store and Theme Store.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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