Verizon Media Offers Its Own Unified ID

What’s that, you thought identity data was the new oil? That means cookie replacements are like wind power.  The latest blast of hot air comes from Verizon Media, in the form of a unified solution called ConnectID. It can serve ads based on 900 million consumer relationships across 30+ Verizon Media brands including Yahoo!, HuffPost, AOL, and TechCrunch. It’s a closed universe, but a big one.