Versium Adds Consumer Identities to Its B2B ID Graph

Google probably doesn’t consider B2B identity resolution vendor Versium as a competitor.  But Versium is positioning its latest offering as a way to escape from Google and other “walled gardens”.  The extension lets its REACH platform connect business professionals to their consumer identities, giving B2B marketers more ways to reach them and letting consumer marketers target them too.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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