Mobile adtech holding group Verve has ambitions to enter the omnichannel world of CTV and digital out of home. But first they’re bolstering their core in-app ad business by buying Jun Group for $185 million. Jun Group is an in-app advertising business like Verve but brings a customer base that includes large game developers like Zynga and Scopely.
Brandwatch, Cision’s enterprise social media suite, is expanding beyond monitoring to customer care. Specifically, it has added Case Management, which allows social media and community managers to convert customer inquiries into cases. It will also provide AI-automated case overviews, from opening to resolution.
SaaSy, we hardly knew ye. Just 25 years since Salesforce launched the SaaS revolution, Bessemer Venture Partners reports that savvy start-ups are ditching legacy SaaS to embrace industry-specific, “vertical AI.” Bessemer describes its latest “State of the Cloud” report as a “a eulogy for the legacy cloud.” Is that a tear I see, Dear Reader?
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.