Verve Group, which has assembled a herd of mostly-mobile ad buying and selling tools, has added self-service mobile ad buying platform Dataseat to its flock. Like other Verve properties, Dataseat specializes in placing ads without relying on customer or device identifiers that are rapidly vanishing due to privacy improvements. Dataseat’s approach uses contextual signals to optimize campaigns.
You may have noticed that social media trends appear faster than u cn rd ths. It’s easy enough to find rising keywords, but mapping them to broader topics has traditionally required slow-paced human effort. Social listening platform Synthesio is speeding that up with Topic Modeling, which uses AI to assign conversations to new categories as they emerge.
A Nielsen study that finds marketers spend too little on advertising might seem too self-serving to mention. But while the headline on this report is that 50% of campaigns spend too little to get optimal results, the unstated implication – that marketers should run fewer programs– is worth some thought. Bigger eggs, fewer baskets.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.