Verve Group Buys Dataseat for Privacy-Safe Mobile Ad Buying

Verve Group, which has assembled a herd of mostly-mobile ad buying and selling tools, has added self-service mobile ad buying platform Dataseat to its flock.  Like other Verve properties, Dataseat specializes in placing ads without relying on customer or device identifiers that are rapidly vanishing due to privacy improvements.  Dataseat’s approach uses contextual signals to optimize campaigns.