Very Good Security stores sensitive data, such as credit card numbers, outside of a company’s own systems. Clients get a unique identifier that is linked to the data, so the data itself is never exposed to potential privacy breaches. It’s a good example of what can be done to protect privacy when businesses really try. The company just raised a $35 million Series B.
CDP Optimove has added real-time streaming data ingestion and access, something it calls Optidata. The announcement was made at the company’s annual PostFunnel Summit. You were expecting OptiSummit, weren’t you?
Twenty-nine percent (29%) of respondents told Merkle they were fully compliant with privacy regulations. That’s shockingly few for a legal requirement but still probably higher than reality. IAB is doing its bit to help, releasing a draft CCPA Compliance Framework for publishers and technology companies. Consider this your CCPA nudge for the week.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.