Via.Delivery Finds BOPA Is Booming

You can add BOPA to your buzzword bingo card.  Via.Delivery coined the term Buy Online Pickup Anywhere to describe an ecommerce order delivered to a commercial pickup location instead of the buyer’s home.  Somehow the practice has blossomed even without a snappy acronym: the company says nearly 20% of ecommerce shoppers will choose it when given the option, and it already accounts for 70% of deliveries in parts of Europe and Asia.