You can add BOPA to your buzzword bingo card. Via.Delivery coined the term Buy Online Pickup Anywhere to describe an ecommerce order delivered to a commercial pickup location instead of the buyer’s home. Somehow the practice has blossomed even without a snappy acronym: the company says nearly 20% of ecommerce shoppers will choose it when given the option, and it already accounts for 70% of deliveries in parts of Europe and Asia.
We all know that CDPs are great, but did you know that they can also fight global warming? So say our friends at SALESmanago, who quote research that finds consumers worry about the environmental impact of ad consumption and cite ways that detailed data collected directly from customers can reduce carbon footprints by eliminating waste and “turn eCommerce into ECOmmerce”. I swear they really wrote that.
Senior Intern Jamie supports both our Department of the Obvious and the Facebook Is Evil team. He couldn’t figure out which one should get this set of Science Magazine editorials concluding that social media makes it tough to communicate sound science. Something about algorithms.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.