Viant Launches Data Lake for Advertising Analysis

People-based ad targeting company Viant has publicly launched its data lake, which applies Viant’s personal identity information to ad server logs to give analysts with a more complete view of ad results. As this Ad Exchanger article explains with unusual clarity, the data lake is not a Customer Data Platform because it’s basically a jumble of random data that data scientists can dive into as they please.

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Millennials Shop More Online: Euclid Research

May 9, 2018

Retail analytics provider Euclid offers yet another survey showing that Millennials shop differently from their elders. You knew that, but did you know Millennials care much less about checkout time, return policy and product availability? That’s probably because, as the survey also shows, they’re more likely to order online and use the store as a pickup point. More here about attitudes towards store staff, marketing messages, social media, and so on.

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Consumers Want Personalized Treatment: Accenture Survey

May 7, 2018

On the other hand, an Accenture survey found that 73% of consumers have never received a brand message they felt was too personalized and 91% are more likely to shop with brands that recognize, remember and give them relevant recommendations. The biggest complaint is targeting based on data they didn’t knowingly provide, although the Most Creepy Award goes to offers received when walking near a physical store.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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