Greenpeace was not impressed, but the ad industry spent much of last week’s Cannes festival talking about helping the planet. One highlight: a huge industry coalition promised to extend the UK-based Ad Net Zero program to other major markets.  Another: media agency GroupM promised to publish a standard approach to measuring carbon impact.

We have product news today, Dear Reader.  Algonomy has enhanced its CDP with real-time event triggers that can deliver audiences or personalized messages.  They’ve also streamlined the user experience and added retail-specific measurements, demand forecasts, and inventory optimization.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.