Next we have Vibenomics, which just raised $5 million in additional seed funding for “place-based audio experience solutions”, which is a super-fancy way of saying background music. They also run “the industry’s first audio out-of-home (OOH) programmatic advertising marketplace”, thereby combining at least three hot trends in a single product.
Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. Everyone else had the weekend off but I stayed behind to stoke the furnace and watch the fax machines. In return, the boss let me write today’s newsletter. We’ll start with this Forrester study for survey company FocusVision, which reported that “the way customers think and feel about an experience can predict how they will act toward a brand.” In case you were wondering.
Finally, GroundTruth is using machine learning to optimize ad bids for driving visits to retail locations. GroundTruth’s core business is location-based advertising on mobile apps.
Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike. Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else. Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed. It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.