Next we have Vibenomics, which just raised $5 million in additional seed funding for “place-based audio experience solutions”, which is a super-fancy way of saying background music. They also run “the industry’s first audio out-of-home (OOH) programmatic advertising marketplace”, thereby combining at least three hot trends in a single product.
Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. Everyone else had the weekend off but I stayed behind to stoke the furnace and watch the fax machines. In return, the boss let me write today’s newsletter. We’ll start with this Forrester study for survey company FocusVision, which reported that “the way customers think and feel about an experience can predict how they will act toward a brand.” In case you were wondering.
Finally, GroundTruth is using machine learning to optimize ad bids for driving visits to retail locations. GroundTruth’s core business is location-based advertising on mobile apps.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.