News

Video Is Eating the Paid Media World: Magisto

Let’s wind up the year with some topics that we expect to be important in 2018. We’ll start with a pair of studies from video production tool vendor Magisto, which found American businesses spent $135 billion in 2017 on all types of video (not just marketing). The primary distribution channels are social media and company Web sites, so money for video is coming out of paid advertising budgets. Kind of a big deal.

More News

Previous Article

Marketers Expanding In-House Programmatic Capabilities: ANA Study

December 20, 2017

Still, programmatic is far from dead. This ANA study reports it accounts for 78% of digital display spending and the share continues to increase. But the ANA confirmed that marketers have brand safety concerns and found that 35% of marketers taking over more programmatic work from their agencies. Already, 47% own their tech provider contracts and 32% do their own audience planning on a DMP. There’s considerably more in this study: it’s worth a download if you’re interested in the topic.

CDPI Newsletter
Featured Article

Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

CDPI Newsletter