Video Is Fastest-Growing Digital Ad Category: IAB Report

Video ads are obviously a hot category. In fact, the IAB reports they were the fastest growing of all digital media in the first half of 2019, up 36% over the first half of 2018, to $9.5 billion in the U.S. Total digital ad revenue rose just 17% to $57.9 billion. Growth was flat compared to the second half of 2018, the first time ever that there was no consecutive half increase.