Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.
The company platform evaluates business privacy programs and aids clients in reaching compliance.
Wanna do some audience measurement of your own? Demandbase is offering a free tool to identify companies visiting your website. Well, some of them, anyway. It’s based on IP address, which is pretty standard, but Demandbase adds other tricks to improve the accuracy of its results.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.