Venture funding is still hard to come by, but it helps if you’re already a mature company. Take VideoAmp, which just raised a $150 million Series G on top of a previous $300 million. They compete with Nielsen by collecting viewing data from nearly 40 million U.S. households and using it for advertising audience measurement, media planning, and campaign optimization.
Orbee offers auto dealers “middleware [that] integrates all of a dealership’s data sources into a Customer Data Platform.” We’re not sure they tick all the RealCDP boxes but they definitely offer analytical and marketing capabilities. They just raised a $4 million Series A.
Pixis is another company with a late stage round: in their case, a $85 million Series C1, bringing total funding to $209 million. Pixis uses AI to develop target audiences, create content, and optimize ad campaigns. Or, as they put, they’re a “codeless AI infrastructure company for marketing”.
Amperity has launched its Customer Data Cloud, a solution designed to support the transformation of raw data in a warehouse or lake into usable business assets. New capabilities include real-time reaction to streaming customer data and no-copy access to customer data in Snowflake and AWS.