Seventy-eight percent of marketers expect to increase their spend on virtual events as a result of coronavirus, according to this NewsCred survey, while 27% expect to spend less on digital ads. My take: the focus is on telling stories, not pushing product. A whopping 87% said their entire marketing staff is working remotely.
Consumer responses to the pandemic have been widely reported but less is known about B2B buyers. Here’s a survey from Loopio, which makes software that helps companies respond to RFPs. As of early April, 33% of respondents had seen a drop in the volume of RFPs they received and another 35% said it was too early to tell. Sixty percent were working from home for the first time although just 12% said remote RFP collaboration was a top challenge.
Mobile messaging platform Attentive has added $40 million to the Series C financing it announced in January, bringing the Series C to $110 million and total funding to $164 million. Life may not be normal but the economy hasn’t ground to a complete stop.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.