Visa has reportedly reached a deal with X/Twitter to allow users to transfer funds from their bank accounts into a digital wallet and to make instant payments from the wallet. It’s the first major financial deal to advance Elon Musk’s stated goal of making X an “everything app”. Because you really want to give Elon Musk more control over your life, right?
Look, we don’t really care about the impact on martech vendors of the Trump administration’s suspension of Medicaid payments. But we can’t ignore a government attempt to end medical support for 80 million Americans. Even if this particular act is ultimately reversed, it should end any illusion that Trump policies won’t affect your own business and personal life.
An era draws to a close as Nielsen plans to stop selling its panel-only TV ratings by the end of the year. For decades, the panel was the standard measurement tool for TV. Instead it will focus on its BigData + Panel offering, recently accredited by the MRC.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.