Ditto Labs provides a “vision as a service” API to tag photos with not just products and brand logos, but subjective things like sentiment and demographic profiles. This makes social media photos vastly more useful for marketing. They just announced a Series C investment round led by Red Fort Capital but didn’t say how much.
Netmining, which offers data-driven targeting of programmatic ad buys, will further refine its audiences by integrating with Grapeshot for keyword-level targeting across multiple languages. This will allow international expansion of targeting through Netmining. It’s hard to tell exactly what these people do but it does illustrate the incredible complexity of today’s ad technology.
BlueVenn combines a Customer Data Platform with journey management and personalization. Here’s a review from the Customer Experience Matrix.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.