Vista Equity Partners Adds Lithium and Xactly to Its Sales and Marketing Menagerie

Vista Equity Partners continues to expand its stable of sales and marketing tech vendors.  Vista just announced acquisition of social media management and online community developer Lithium. The deal comes one day after Vista said it is buying sales incentive compensation vendor Xactly and a month after Vista purchased competitive intelligence vendor Market Track. Vista purchased marketing cloud vendor Marketo exactly one year ago, and Marketo itself purchased sales enablement vendor ToutApp last month.