Vistar Media and Vibenomics to Sell Audio Out of Home Ads Programmatically

Finally, we have Vibenomics, which sells ads in retail background music playlists. You probably haven’t spent much time in retail stores recently but, trust me, it’s a thing. Vibenomics just arranged with digital out of home ad platform Vistar Media to sell their ads programmatically. It’s another example of programmatic advertising spreading beyond its original home on the Web.

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Half of Segment CDP Users Are Outside of Engineering

June 25, 2020

Segment has just issued another report on what its customers are up to. Most common uses are collecting Web and mobile analytics (28%), measuring Web site conversions (17%), and integrating new analytical and marketing tools without engineering support (11%). Real-time personalized email and notifications clock in at 10%. Most intriguing, given that Segment concentrates on assembling customer data, is nearly one-quarter (24%) of Segment users are in marketing, sales, analytics, and product teams. The largest group is still engineering at 49%.

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