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Visual IQ Launches Individual-Level Attribution System

Attribution specialist Visual IQ announced a new Marketing Intelligence Platform that works with individual-level data. The system integrates cross-device identifiers, ad impressions, online and offline interactions to build complete customer profiles, enhances these with audience attributes from third party sources, adds marketing cost information, applies multiple attribution techniques, and can forecast future performance. It also includes marketing mix models, TV attribution, native ad bid management. and integration with external real time bidding platforms. Much of the new technology comes from Visual IQ’s acquition of Refined Labs in October 2016.

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Pitney Bowes Bulks Up Parcel Shipping Assets with Newgistics Acquisition

September 7, 2017

Pieces on a chess board or deck chairs on the Titanic? Either way, lots of marketing assets are being rearranged. We’ll start with Pitney Bowes’ purchase of Newgistics, which specializes in parcel shipping for online and offline retailers. It’s a natural extension of Pitney Bowes’ postal and customer data technology businesses, and a reminder that grand changes in the retail economy create opportunities for supporting services.

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Fast Response More Important Than Customer Knowledge: CMO Council Survey

September 5, 2017

Maybe consumers aren’t as demanding as we all thought. A survey from the CMO Council found that by far the most commonly attribute mentioned for exceptional customer experience was fast response time (52%). Recognizing the customer’s history at every touchpoint trailed far behind at 12%. One quarter of customers said every touchpoint is already relevant and personalized while another 38% said brands are “almost there”. Happy campers indeed.

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