Speaking of click-bait, Vivun promises to “transform B2B selling as we know it” but is then maddeningly vague on what it actually does. The answer seems to be sales performance reports and forecasts (Hero) and a collaboration hub (Eval). They just raised a $75 million Series C, so somebody is paying attention.
Maybe it’s just click-bait and maybe the authors are truly hostile, but this Forrester report for Zeta Global goes out of its way to make CDPs look bad. Most obviously, it headlines that ‘only 10% of CDP owners feel their CDP meets all needs’ although another 26% say it meets most needs, another 35% say it meets some needs, and only 45% actually say it failed to meet expectations. The underlying assumption is that CDPs should do everything from data collection through cross-channel campaign execution, although the survey doesn’t actually... Read More >
We have a full basket of retail news today, Dear Reader. First up is NielsenIQ, which just launched a solution to help retailers run their own media networks with tools to build targeted audiences, manage ads and offers, and measure results. The same tools would probably support retailers’ own promotions, but retail media networks are a much hotter topic right now.
Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.