Vivun Raises $75 Million Series C to Help Sales Teams

Speaking of click-bait, Vivun promises to “transform B2B selling as we know it” but is then maddeningly vague on what it actually does.  The answer seems to be sales performance reports and forecasts (Hero) and a collaboration hub (Eval).  They just raised a $75 million Series C, so somebody is paying attention.

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Forrester CDP Report Accentuates the Negative

May 18, 2022
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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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