News

Vivun Raises $75 Million Series C to Help Sales Teams

Speaking of click-bait, Vivun promises to “transform B2B selling as we know it” but is then maddeningly vague on what it actually does.  The answer seems to be sales performance reports and forecasts (Hero) and a collaboration hub (Eval).  They just raised a $75 million Series C, so somebody is paying attention.

More News

Next Article

Forrester CDP Report Accentuates the Negative

May 18, 2022
CDPI Newsletter
Featured Article

CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

CDPI Newsletter