VizExplorer Enhances Its Marketing Campaign Features for Casinos
Sticking with vertical products, VizExplorer provides casinos with analytics on everything from CRM to floor space to maintenance staff. It has just upgraded its marketing campaign manager to improve segmentation, testing, and campaign design. VizExplorer doesn’t run operational processes; instead, it pulls data from operational systems into a CDP-style data integration hub. Even so, the tight integration between industry-specific operations and marketing is typical of vertical solutions, giving them an advantage over general purpose systems.