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VizExplorer Enhances Its Marketing Campaign Features for Casinos

Sticking with vertical products, VizExplorer provides casinos with analytics on everything from CRM to floor space to maintenance staff. It has just upgraded its marketing campaign manager to improve segmentation, testing, and campaign design. VizExplorer doesn’t run operational processes; instead, it pulls data from operational systems into a CDP-style data integration hub.  Even so, the tight integration between industry-specific operations and marketing is typical of vertical solutions, giving them an advantage over general purpose systems.

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SnapLogic Adds Automated Recommendations for Data integration

April 18, 2017

Can we issue a pre-emptive ban, or at least apply extreme vetting, on referring to artificial-intelligence-based products as “self-driving”? This SnapLogic announcement actually describes an AI-based feature that recommends steps in building data pipelines. That’s more like “AI-based back seat driving”, a description I don’t expect to catch fire. Crankiness aside, AI has a huge potential to simplify data integration. SnapLogic isn’t the first to use it that way but it’s still good they do.

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Millenials Are Biggest IT Security Threat: Cisco and The Ponemon Institute

April 14, 2017

Here’s one more big picture item: Millenial employees pose the biggest security risk facing IT, according to a survey from Citrix and The Ponemon Institute. The problem isn’t Millenials revolting against The Man, but their introduction of mobile devices and collaboration tools without approval of corporate IT. Another losing battle against chaos, it would seem. Happy Friday!

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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