VIZIO Announces Certifications for Addressable TV Ads

Connected TVs are another escape path from the walled gardens and (some) privacy constraints.  TV maker VIZIO has just certified several vendors for meeting the Open Addressable Ready (OAR) specifications for TV ad targeting.  VIZIO can serve ads on more than 11 million addressable TVs in the U.S.   OAR members include AMC Networks, Comcast NBCUniversal, Discovery Networks, Disney, EW Scripps, Fox, Hearst Television, Univision, ViacomCBS, VIZIO and WarnerMedia.

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Shogun Raises $67.5 Million Series C to Build Ecommerce Storefronts

July 7, 2021

Speaking of escape from oppressive regimes, e-commerce vendor Shogun has raised $67.5 million to help companies create alternatives to selling their products through Amazon and other marketplaces.   Shogun offers tools to build ecommerce storefronts that connect with platforms including Shopify, Magento and BigCommerce – putting the head in headless, as it were.   Shogun has now raised $114.5 million total.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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