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Vizio Offers Ad Analytics and Targeting Platform

TV manufacturers offer a new path to attribution enlightenment.  We reported last week that Samsung had launched a product to track ad consumption, measure results, and make incremental buys to meet coverage targets.  Vizio just launched something similar.

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40% of Media Investments Are Ineffective: Measurement Analysis

May 5, 2022

For one brief, if delusional, moment, marketers thought adtech had made accurate performance measurement a reality.  Loss of third-party cookies and device IDs shattered the illusion.  The gold-standard alternative has always been controlled experiments to measure incremental results, but that’s been too hard to execute.  Measured just raised $21 million to make it easier.  On average, they find 40% of media investments are ineffective.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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