Voice Commerce Threatens Brand Loyalty: Digitas Report

Jamie also shares this Digitas report that smart speakers threaten brand loyalty because people tend to buy the first item offered – as often as 85% of the time, in fact. True to stereotype, Millennials are twice as likely as older folks to buy the first item offered even if it’s not the brand they requested. One ray of hope: more smart speakers are coming with screens attached and 78% of buyers said they’d use them to find more purchase options.