If you need a reminder that surveys aren’t always accurate: a report in The Information says that internal Amazon documents show only 2% of smart speaker owners actually made a purchase with them so far in 2018. Surveys based on self-reported consumer behavior have put the rate above 50% or even 70%.
More than one observer has proclaimed GDPR a failure because the world didn’t change overnight when it took effect.
Ecommerce personalization vendor Dynamic Yield has raised a $32 million Series D funding round, bringing its total funding to $77 million. The company will use the funds to extend beyond Web site personalization to other channels including kiosks, call centers, point of sale systems, and IoT devices.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.