Another dispatch from the border between amazing and horrifying: voice experience vendor VoiceLabs has found a way to embed advertisements in Amazon Alexa voice-based interactions. Apparently consumers will hear a brief ad and have options to ask for more information, add the product to a cart, and give feedback to the advertiser. I know this was inevitable but sometimes the future arrives faster than you’d like.
Did you ever have that dream where you’re asked to the size of the marketing technology industry, and find answers ranging from $14 billion to $230 billion?
Vendor alliances also aren’t usually that newsworthy, but this one is pretty interesting: Euclid Analytics, which collects information about in-store customer behaviors through Wi-Fi, has partnered with CDP vendor AgilOne. Euclid data will feed into the AgilOne platform, providing richer customer profiles and supporting cross-channel, orchestrated personalization. Good stuff.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.