Vonage Adds Conversational Commerce with Acquisition

API-based communications platform Vonage has expanded its scope by buying conversational commerce tech vendor  The acquired firm lets retailers engage with consumers on chat and social channels.  It’s a good illustration of how messaging and ecommerce are increasingly intertwined, if you were looking for one.

More News

Next Article

Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

CDPI Newsletter
Previous Article

Instacart Buys Caper AI to Help Citizen Shoppers

October 20, 2021

Online grocery service Instacart just bought cheerily-named Caper AI, which offers AI-powered in-store shopping cart and checkout technology.  The system uses object recognition to understand what shoppers have placed in their carts, presumably without judging.  It will help both Instacart workers and people buying for themselves – a group that apparently now needs a special label.  I vote for “citizen shoppers”.

CDPI Newsletter