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Vonage Adds Conversational Commerce with Jumper.ai Acquisition

API-based communications platform Vonage has expanded its scope by buying conversational commerce tech vendor Jumper.ai.  The acquired firm lets retailers engage with consumers on chat and social channels.  It’s a good illustration of how messaging and ecommerce are increasingly intertwined, if you were looking for one.

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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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Instacart Buys Caper AI to Help Citizen Shoppers

October 20, 2021

Online grocery service Instacart just bought cheerily-named Caper AI, which offers AI-powered in-store shopping cart and checkout technology.  The system uses object recognition to understand what shoppers have placed in their carts, presumably without judging.  It will help both Instacart workers and people buying for themselves – a group that apparently now needs a special label.  I vote for “citizen shoppers”.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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