News

Voyantis Offers Continuously Updated Customer Value Predictions

Voyantis, which calls itself a “prediction-based growth platform” has launched with a machine learning product that uses customer value predictions to optimize advertising campaigns and tailor individual customer treatments.  What’s special is the predictions are updated more or less continuously, enabling quicker reaction to behaviors than usual.  The company also announced it has $19 million in seed funding.

 

More News

Next Article

Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

CDPI Newsletter
Featured Article

Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

CDPI Newsletter