Publishing martech vendor Admiral has secured $19 million in new funding bringing its total capital raised to $28 million. Admiral helps digital publishers grow relationships with online readers thus increasing loyalty and revenue. It is the leading (okay, the only) vendor offering what it calls “VRM” — visitor relationship management.
Aiming to stave off legislation that would mandate payment to use news content, Google is on the verge of striking a deal with the State of California to voluntarily contribute $172.5 million to supporting local news outlets over the next five years. The state would match that with $70 million. If the deal is finalized, the assumption is that the California Journalism Preservation Act would be shelved.
Salesforce has released a suite of multi-modal AI models (meaning they don’t just generate text). Called xGen-MM (AKA BLIP-3), the models are said to represent a significant advance in genAI’s capabilities (the largest model has 4 billion parameters). What’s more, they’re open source, which is bound to raise anxiety levels about safe use.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.