I was all set to make fun of WalkMe for calling itself a “digital adoption platform” as if that were an actual software category – only to find it really is one: TrustRadius lists a dozen products in the field. These systems watch user behavior and make suggestions to help them learn new products. WalkMe just raised $90 million, bringing its total funding to $307 million.
It’s a light news day, Dear Reader, so I’ll stoop to some mild click-baiting with a minor item that puts Adobe in the headline. That being: Adobe has added AMP support to its Campaign email engine. AMP is an open standard that lets emails contain interactive elements such as forms and dynamically updated content. That’s legitimately interesting, although Adobe isn’t the only vendor to support it.
Customer experience vendors highlight their data unification features because disjointed data is a major pain point for their buyers. This Forrester study commissioned by Deloitte Digital makes exactly that point, finding that companies have an average of 28 customer data sources and are struggling to bring them together. Leaders are significantly more likely than laggards to bring customer data management in-house.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.