We’ve been writing recently about Amazon battling with Shopify for the business of online merchants, but Amazon is also fighting against Walmart. The latest news from that front is Walmart’s release of new self-service tools for advertisers in its online Marketplace. This overlaps with the retail media network wars if you’re keeping track.
MeWe’s mission is to provide a social platform that doesn’t exploit users or sell their data.
Analytics technology vendor Altair just bought RapidMiner, which offers desktop and cloud machine learning tools. The two product lines overlap but RapidMiner specializes in low-code solutions and says it has over one million users. Price was not announced.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.