Martech from Walmart? Why not? They have opened beta access to a new platform that gives creators a prebuilt portal stocked with thousands of products to sell. Creators were formerly known as influencers, if you’re not hip to the latest jive.
You may not think of Pinterest as an adtech vendor, but the easier they make it to run effective ads, the more ads they’ll sell. They just announced several expanded features for advertisers, including an enhanced Trends tool, global availability of the API for conversions, and soon-to-be-global conversion data from Shopify and Google Tag Manager.
Vendasta helps marketing agencies support small business clients. The platform includes a marketplace with 250+ sales and marketing tools, agency management software, and a client portal. They just bought Yesware, a sales-oriented email tracking and campaign management tool, to add to the mix.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.