Walmart Launches Digital Landscapes to Better Understand the Customer Journey
Privacy measures like cookie deprecation make it increasingly difficult for marketers to track customer behavior across the purchase process, and walled garden vendors rarely share such data even though they have it. Walmart is shining a little light on the subject with Digital Landscapes, which shows how its customers found a product and their path from discovery to purchase. Walmart Data Ventures is offering it as a self-service solution within Walmart Luminate.