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Walmart Offers Self-Service Ad Portal

New privacy rules threaten access to all types of third-party data. Big retailers are offering access to their own customers as an alternative. Walmart has just added a self-service portal for buying search and sponsored product ads on its Web site. Targeting doesn’t currently make full use of Walmart’s detailed customer data, but likely will in the future. https://adexchanger.com/search-2/walmart-launches-self-serve-ad-platform-but-retail-and-audience-data-isnt-available-yet/

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More than 30% of North Americans Regularly Use Dark Web: PreciseSecurity Survey

January 7, 2020

Consumers may already be using more privacy tech than we think. PreciseSecurity found that more than 30% of North Americans used the “dark Web” regularly in 2019. If you’re asking for a friend, the “dark Web” refers to portions of the Internet that are hidden from search engines and can be accessed without leaving a trace (or so we’re told). Reasons for using it include online anonymity, retrieving locally blocked content, and overcoming government censorship.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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