Quite a few companies use artificial intelligence to find optimal combinations of ad creative components. But IBM is still a powerful enough brand that its entry attracts attention. Advertising Accelerator with Watson finds optimal creative combinations for segments, not individuals, although it also finds new segments.

Consumers may already be using more privacy tech than we think. PreciseSecurity found that more than 30% of North Americans used the “dark Web” regularly in 2019. If you’re asking for a friend, the “dark Web” refers to portions of the Internet that are hidden from search engines and can be accessed without leaving a trace (or so we’re told). Reasons for using it include online anonymity, retrieving locally blocked content, and overcoming government censorship.

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.