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Walmart Partners with ChatGPT’s Instant Checkout

Walmart has joined ChatGPT’s Instant Checkout program. After linking their Walmart account to ChatGPT, customers will be able to make purchases by pressing a “buy” button within the app. It’s a direct threat to ecommerce marketplaces like Amazon.

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PubMatic, Scope3, and Other Partners Form the Ad Context Protocol

October 16, 2025

A consortium of adtech companies including PubMatic and Scope3 have formed the Ad Context Protocol (AdCP), which aims to create standard protocols for agentic solutions to plan and execute media campaigns. The protocols would allow advertisers to begin a campaign with a natural language prompt, then receive inventory packages and audiences from publisher agents. A shared protocol would simplify cooperation across different systems, avoiding the proliferation of incompatible, proprietary approaches.

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Meta Strikes AI Deals with Multiple News Publishers

December 8, 2025

Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.

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