It seems like most big retailers have plans to sell digital ads on their Websites, apps, and in-store displays. It’s a nice incremental revenue stream and levels the playing field a bit vs. Amazon. Walmart has now taken the logical next step, announcing a deal to let The Trade Desk use its shopper data to target ads outside of Walmart properties. Do I spy a privacy issue?
Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering the industry in the second half of 2020 provide campaign management or message delivery services in addition to the core CDP function of creating unified customer profiles. Such firms now account for 70% of the 133 CDP vendors identified in the report and 71% of industry employment.
Does the entire notion of ad targeting strike you as a bit retro? Mai (formerly Markable.AI) thinks people should just point at anything they see on a screen and buy it. They’ve added $5 million to their Series A to build AI-based image and video content recognition tech to make it happen.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.