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Walmart Shares Shopper Data for Ad Targeting

It seems like most big retailers have plans to sell digital ads on their Websites, apps, and in-store displays.  It’s a nice incremental revenue stream and levels the playing field a bit vs. Amazon.  Walmart has now taken the logical next step, announcing a deal to let The Trade Desk use its shopper data to target ads outside of Walmart properties.  Do I spy a privacy issue?

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Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report

February 1, 2021

Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering the industry in the second half of 2020 provide campaign management or message delivery services in addition to the core CDP function of creating unified customer profiles. Such firms now account for 70% of the 133 CDP vendors identified in the report and 71% of industry employment.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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