Walmart to Acquire TV Maker VIZIO for $2.3 Billion
Walmart has agreed to acquire VIZIO and its SmartCast Operating System for approximately $2.3 billion. The acquisition should accelerate Walmart’s media business, Walmart Connect, allowing it access to VIZIO’s CTV advertising solutions. VIZIO’s device eco-system featuring the SmartCast OS boasts 18 million accounts, a growth of around 400% since 2018.