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Warner Brothers Discovery to Use VideoAmp for CTV Measurement

Another continuing story is marketers’ quest for better media measurement, in particular for connected TV and other video channels.  Along those lines, smart TV audience measurement vendor VideoAmp has just announced a deal to measure cross-screen campaign results for Warner Brothers Discovery.

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Google Display Network Fails to Block Fraud, Porn Sites: ProPublica Report

January 3, 2023

Let’s look at some of the story lines we expect to track this year.  One will be increasingly successful attacks on the once-invincible Tech Lords at Google, Meta, and Amazon.  This ProPublic report offers new ammunition, finding that Google Display Network is exceptionally lax in blocking placements on sites that host fraud, porn, disinformation, and other bad things.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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