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WATI Raises $23 Million Series B for WhatsApp CRM

One of the fascinating things about the CRM industry is that hundreds of systems survive even though they do roughly the same things.  The trick is finding a niche.  WATI has chosen a huge one: businesses reaching the two-billion-plus global WhatsApp users.  They just raised a $23 million Series B, bringing total funding to $31 million.

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Lytics Offers Customer Data Infrastructure as a Component

October 26, 2022

“Composable CDP” means different things depending on what the speaker is trying to sell. Case in point: self-proclaimed “composable CDP” Lytics just released Conductor, a single component that includes data connection and unification services which others might sell separately.  Lytics has only two other components: Cloud Connect, a reverse ETL solution, and Decision Engine, which does data activation and personalization.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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