One of the fascinating things about the CRM industry is that hundreds of systems survive even though they do roughly the same things. The trick is finding a niche. WATI has chosen a huge one: businesses reaching the two-billion-plus global WhatsApp users. They just raised a $23 million Series B, bringing total funding to $31 million.
“Composable CDP” means different things depending on what the speaker is trying to sell. Case in point: self-proclaimed “composable CDP” Lytics just released Conductor, a single component that includes data connection and unification services which others might sell separately. Lytics has only two other components: Cloud Connect, a reverse ETL solution, and Decision Engine, which does data activation and personalization.
Google has responded to consumer requests for greater privacy by (wait for it) asking them to give up more data about what they consider private. More precisely, they’ve expanded My Ad Center to let users define in more detail the kinds of ads they do and don’t want to see. Responsible, diabolical, or a bit of both?
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.