Speaking of unrelated, Digiday reports that online furniture retailer Wayfair is emulating Amazon by selling product ads on its site. But while Amazon had nearly $2.5 billion in ad revenue in Q3 2018, Wayfair had under $13 million.
Google will soon make good on its promise to make Google Analytics 360 audiences available for activation in the Salesforce Marketing Cloud. No mention I could find of how they connect Web visitors to email addresses. Either they don’t want to remind us they often lack that data or they don’t want to remind us they always have it.
Finally, email data company TowerData is buying Xverify, which validates email addresses. The combined firm will check that email addresses are valid and enhance email addresses with demographic, household and purchase intent data.
A Florida district judge has dismissed a lawsuit brought by tech industry associations challenging a new law designed to restrict minors’ use of social media. The judge said the associations, whose members include Meta, Google, and YouTube, had not shown the law would apply to them. He said they could refile the suit with evidence that it would.