If you don’t have all the tech you need, join the CDP Institute and AgilOne on March 22 at 10 a.m. Pacific to learn about requirements for enterprise CDPs. Lots of real-word examples on how CDPs give brands a competitive edge. Plus prizes for asking questions!
Yesterdays’ newsletter mentioned the growth of industry-specific CDPs.
ZyloTech, a MIT spin-off launched in 2014 as DataXylo, has announced its own solution to understand customers based on their data.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.