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WebMD Ignite Unveils New High Performance Solutions for Healthcare

Healthcare CDP WebMD Ignite is launching two new solutions designed to support healthcare provider growth. Ignite Provider Suite Analytics Module is a data and analytics platform designed to help marketing and BI teams to develop strategic referral growth initiatives. Referral Growth Targeting will help healthcare organizations target the right provider at the right time to improve referral volume.

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Innovid Announces Holistic Frequency Management for CTV and Digital Advertising

August 2, 2024

Adtech platform Innovid has announced the launch of Harmony Frequency, the first holistic frequency management solution for CTV and digital advertising. “Frequency”, if my Mom is reading this, is how often the same person sees the same ad; inability to control it is a big problem for advertisements that run across multiple platforms.  The new solution will let advertisers control it across their entire addressable media portfolio, so long as all their ads are purchased through Innovid.

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