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Weborama Buys Adways for In-Program Video Ads

Here’s more about adtech: Paris-based Weborama has purchased Adways, which shows video ads by overlaying them on or around editorial content, thus ensuring they cannot be skipped.  It’s a new role for Weborama, whose current business is based on using semantic analysis to classify web content for contextual ad targeting.

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Google Extends Frequency Caps for CTV

February 4, 2022

Connected TV is one of advertising’s main frontiers, although at this point it’s well past the trailblazer stage.  But it’s still facing some challenges that more mature digital ad channels have largely addressed, such as applying frequency caps to limit how often the same person sees the same ad.  Google just knocked a few more bushes out of the way with a feature to control frequency across multiple CTV apps, rather than separately for each app.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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