Weborama Buys Adways for In-Program Video Ads

Here’s more about adtech: Paris-based Weborama has purchased Adways, which shows video ads by overlaying them on or around editorial content, thus ensuring they cannot be skipped.  It’s a new role for Weborama, whose current business is based on using semantic analysis to classify web content for contextual ad targeting.

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Google Extends Frequency Caps for CTV

February 4, 2022

Connected TV is one of advertising’s main frontiers, although at this point it’s well past the trailblazer stage.  But it’s still facing some challenges that more mature digital ad channels have largely addressed, such as applying frequency caps to limit how often the same person sees the same ad.  Google just knocked a few more bushes out of the way with a feature to control frequency across multiple CTV apps, rather than separately for each app.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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