Score one for the rich guy. Just days after Elon Musk’s X filed a lawsuit charging members of the World Federation of Advertisers’ Global Alliance for Responsible Media had “colluded to withhold billions of dollars in advertising revenue” from X, the WFA has disbanded GARM. The suit probably won’t yield more advertising for X, but that was never the point.
The most popular use case for AI among marketers (80%) is reducing time on repetitive tasks, according to a sample of some 1,800 surveyed by the Marketing AI Institute. Most (68%) feel positive about AI’s impact, even though 47% think it will eliminate more jobs than it will create. Interestingly, rather than boosting AI’s creative capabilities, respondents repeatedly refer to AI freeing humans up to do creative work.
Customer engagement platform MessageGears has announced that it is “Google cloud ready.” A native integration with Google Cloud Big Query will enable direct access to data in that repository with, says MessageGears, no need to copy or move it. A reminder that Snowflake is not the only game in town.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.