Score one for the rich guy. Just days after Elon Musk’s X filed a lawsuit charging members of the World Federation of Advertisers’ Global Alliance for Responsible Media had “colluded to withhold billions of dollars in advertising revenue” from X, the WFA has disbanded GARM. The suit probably won’t yield more advertising for X, but that was never the point.
The most popular use case for AI among marketers (80%) is reducing time on repetitive tasks, according to a sample of some 1,800 surveyed by the Marketing AI Institute. Most (68%) feel positive about AI’s impact, even though 47% think it will eliminate more jobs than it will create. Interestingly, rather than boosting AI’s creative capabilities, respondents repeatedly refer to AI freeing humans up to do creative work.
Customer engagement platform MessageGears has announced that it is “Google cloud ready.” A native integration with Google Cloud Big Query will enable direct access to data in that repository with, says MessageGears, no need to copy or move it. A reminder that Snowflake is not the only game in town.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.