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WhatsApp’s Business bet takes off in India, revenues set to cross $1B next year

At a staggering $22 billion, WhatsApp has been Meta’s (then Facebook) most expensive acquisition to date. The deal had caused quite a stir in the tech industry since investors and analysts felt it was tough for the social networking giant to justify the astronomical price for an app that made little money. As Meta aims to diversify its revenue sources beyond traditional digital advertising, it is looking to tap into WhatsApp’s ubiquitous presence in markets like India to drive the app’s monetisation.

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Axiom acquires Plexus’s flexible legal talent division Plexus Engage

November 10, 2022

Axiom, the global leader in high-caliber, on-demand legal talent, announced it has acquired Plexus Engage, a subsidiary of Australian headquartered legal technology company Plexus. Plexus Engage offers highly experienced, flexible lawyers for in-house legal teams to support projects or augment capacity. This acquisition further advances Axiom’s long-term mergers & acquisitions and geographic expansion plans, providing an entry into Australia and enhancing Axiom’s footprint in the APAC region.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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