WhatsApp’s Business bet takes off in India, revenues set to cross $1B next year

At a staggering $22 billion, WhatsApp has been Meta’s (then Facebook) most expensive acquisition to date. The deal had caused quite a stir in the tech industry since investors and analysts felt it was tough for the social networking giant to justify the astronomical price for an app that made little money. As Meta aims to diversify its revenue sources beyond traditional digital advertising, it is looking to tap into WhatsApp’s ubiquitous presence in markets like India to drive the app’s monetisation.

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Axiom acquires Plexus’s flexible legal talent division Plexus Engage

November 10, 2022

Axiom, the global leader in high-caliber, on-demand legal talent, announced it has acquired Plexus Engage, a subsidiary of Australian headquartered legal technology company Plexus. Plexus Engage offers highly experienced, flexible lawyers for in-house legal teams to support projects or augment capacity. This acquisition further advances Axiom’s long-term mergers & acquisitions and geographic expansion plans, providing an entry into Australia and enhancing Axiom’s footprint in the APAC region.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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