Why a data exchange could be “critical” to growing Australian agri-food exports
Australian AgriFood Data Exchange is latest step to connect agricultural supply chain.
Australian AgriFood Data Exchange is latest step to connect agricultural supply chain.
Australian-based marketing, customer experience and cloud technology company, Xpon Technologies Group, has today listed on the ASX, under the ASX code XPN.
Australian Marketers face challenges in reaching organisation-wide consensus on what it means to achieve the 360-degree customer view.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.