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Why Latin America is the Next Hot Spot For Fast-Growing Mediatech Companies

Last year , Latam region tallied $4 billion in deals for the second year in a row and closed a record 488 deals, while its startup exits netted an eye-popping $11 billion.
Mediatech in particular is having a moment in Latin America as internet and mobile phone usage skyrocket. There’s never been a better time for media and advertising innovators to enter the market.

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Moving Walls, OHAAP partnership to drive PH’s data-driven OOH industry

September 16, 2021

In a bid to ascertain a data-driven approach in the Philippine out-of-home (OOH) industry, programmatic OOH company Moving Walls and the Out of Home Advertising Association of the Philippines (OHAAP) had recently signed a memorandum of understanding (MoU), entailing OHAAP to utilize Moving Walls’ platform to step up measurement, transparency, and accountability for OOH.

CDPI Emerging Markets
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Ecommerce in region to continue growing in 2022

September 16, 2021

While last year may be remembered as one of the most volatile years for Latin America retail, it will also be regarded as the period when the region surpassed all others to become the world’s fastest-growing market. Brazil, Argentina, and Mexico today are in the top 5 countries across the globe with the highest levels of growth in ecommerce. This year, Latin America is predicted by many to continue its spot as the world’s fastest-growing regional retail ecommerce market, at its rate of 25.6% this past year.

CDPI Emerging Markets
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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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