Last year , Latam region tallied $4 billion in deals for the second year in a row and closed a record 488 deals, while its startup exits netted an eye-popping $11 billion.
Mediatech in particular is having a moment in Latin America as internet and mobile phone usage skyrocket. There’s never been a better time for media and advertising innovators to enter the market.
In a bid to ascertain a data-driven approach in the Philippine out-of-home (OOH) industry, programmatic OOH company Moving Walls and the Out of Home Advertising Association of the Philippines (OHAAP) had recently signed a memorandum of understanding (MoU), entailing OHAAP to utilize Moving Walls’ platform to step up measurement, transparency, and accountability for OOH.
While last year may be remembered as one of the most volatile years for Latin America retail, it will also be regarded as the period when the region surpassed all others to become the world’s fastest-growing market. Brazil, Argentina, and Mexico today are in the top 5 countries across the globe with the highest levels of growth in ecommerce. This year, Latin America is predicted by many to continue its spot as the world’s fastest-growing regional retail ecommerce market, at its rate of 25.6% this past year.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.