As far as brand loyalty goes, college sports have got it pretty good. With few exceptions, the marketers behind most consumer brands live a constant struggle to instill their audience with a level of passion that even approaches how a college sports fan feels about their team.
This is part three of a series and the previous ones about the “customer” and the “data” are easy to check back to.The last word in CDP is “platform.” This is actually the most interesting part of CDP because it means that we’re going to talk about what you can actually do with a CDP….
AgilOne is announcing today a new release of its Customer Data and Engagement Hub.
News organizations have long sought ways to make platforms like Meta and Google pay for the content they reproduce. Now Google says the value of news content is overrated, especially when it comes to ad revenue. A study conducted by Google in eight European countries found no change to Search ad revenue and less than 1% drop in usage when the content from 13,000 EU publishers was removed.